Achint Behar
Marketing and Communication Professional
Marketing and Communication Professional with 5+ years of experience across change management, content writing, stakeholder engagement, and digital marketing. Proven track record in SEO, social media strategy, email marketing, intranet communications, and AI adoption initiatives.
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5+
Years of experience
Achint
About Me
Results-driven marketing and communication professional with experience in change management, content development, stakeholder engagement, SEO, social media strategy, email marketing, and internal communications. Strong background in executing multi-channel campaigns, optimizing digital platforms, improving employee engagement, and supporting organizational adoption initiatives through clear communication and data-informed strategies.
My expert
areas
Expertise in digital marketing, internal communications, SEO, stakeholder engagement, content strategy, and change management across multi-channel campaigns and organizational communication initiatives.
Skills
Change Management
Content Writing
Stakeholder Engagement
SEO Optimization
Social Media Strategy
Email Marketing
-
5
Years of Experience (+) -
70
Highest Measured Lead Growth (%) -
6
Team Leadership -
400
Employees Enabled Through AI Adoption (+)
Education
Postgraduate Diploma in Public Relations & Corporate Communications
Seneca Polytechnic
Toronto, ON
September 2024 - August 2025
Postgraduate Diploma in Digital and Content Marketing
York University
Toronto, ON
September 2023 - August 2024
Bachelor of Commerce (Honours)
University of Delhi
Delhi, India
August 2019 - July 2022
Experience
Top Talent Bridge
Marketing and Communication Coordinator | September 2025 - Present
- Executed SEO-focused website optimization on WordPress, improving search visibility and increasing lead generation by 70% across digital campaigns.
- Developed and implemented social media content strategies across digital channels, resulting in audience engagement rate growth by 94%.
- Created and distributed targeted blogs and communication content across channels, boosting website traffic by 28% through consistent messaging.
- Designed and executed email marketing campaigns using Mailchimp tools, increasing newsletter readership by 25% through targeted audience communication.
- Optimized internal communication systems through structured intranet redesign and improvements, improving employee interaction by 30% across teams.
Independent Electricity System Operator (IESO)
Communications Intern | May 2025 - August 2025
- Led enterprise-wide deployment of Microsoft Copilot Chat and authored Responsible Use Guide, enabling adoption across 400+ employees.
- Designed and delivered interactive AI training workshops for corporate and control room teams, improving adoption rates by 35%.
- Created and published intranet content in collaboration with cross-functional teams, increasing employee engagement by 28% through internal communication.
- Leveraged SiteCore CMS platform tools to manage web content ensuring accessibility compliance, improving usability scores by 20%.
- Supported change communication initiatives through content development, training resources, and stakeholder-focused messaging across organizational functions.
DigiSharks Communications
Marketing and Communications Coordinator | January 2021 - August 2025
- Led a team of 6 professionals to execute integrated multi-channel campaigns across digital platforms, increasing lead generation by 30%.
- Developed data-driven social media strategies aligned with audience insights and behavior analysis, improving customer lifetime value by 25%.
- Managed end-to-end campaign execution including planning, optimization, and performance tracking, increasing campaign ROI by 22%.
- Conducted in-depth market research and audience segmentation to refine targeting strategies and messaging, improving conversion rates by 18%.
- Supported brand communication through content planning, campaign coordination, and analytics-driven reporting across multiple digital channels.
Certifications
Fundamentals of Data-Driven Business
HubSpot
Collecting Meaningful Business Data
HubSpot
Managing the Business Data
HubSpot
Global Internal Communications (COIL)
Seneca Polytechnic
Certified in Google Ads Search & Google Analytics
Fundamentals of Digital Marketing
Projects
SEO and Digital Growth Optimization Initiative
Top Talent Bridge
Marketing and Communication Coordinator
Skills Used
-
SEO Optimization, Content Strategy, Social Media Marketing, Email Marketing, WordPress, Analytics
Key Roles
- Executed SEO-focused website optimization on WordPress platform, improving search visibility and increasing lead generation by 70%.
- Developed and implemented social media content strategies across digital channels, resulting in audience engagement growth by 94%.
- Created and distributed targeted blogs and communication content, boosting website traffic by 28% through consistent content strategy.
- Designed and executed email marketing campaigns using Mailchimp, increasing newsletter readership by 25% through targeted communication.
- Optimized internal communication systems through structured intranet redesign, improving employee interaction by 30% across organizational teams.
